Direct Farm Marketing

Direct farm marketing requires being much more involved in the marketing and sale of a product to the end user – the consumer – than conventional primary production agriculture. Unlike traditional methods of selling products, such as wholesale into the marketplace, direct farm marketing allows for greater control by the producer into the production and selling of a product, including the ability to be a price maker – not a price taker.

Producers taking the direct farm marketing route have the opportunity to choose the type of operation they wish to pursue based on their product mix, skills and market access. Learn more from the Ontario Ministry of Agriculture, Food and Rural Affairs factsheet: A Primer on Direct Farm Marketing in Ontario.