Foodland Ontario

Foodland Ontario helps consumers choose fresh food from close to home, all while supporting local farmers and businesses. It is a consumer promotion program of the Ontario Ministry of Agriculture, Food and Rural Affairs. It was established in 1977, and since then, has partnered with producers to champion, promote and support the consumption of fresh Ontario produce and processed agricultural foods. Foodland Ontario’s mission is to spread the word about the great taste, nutrition and economic benefits of buying Ontario food to all people in Ontario and in particular, grocery shoppers.

The typical shoppers who buy Ontario foods are men and women between the ages of 25 and 64. Food buying is now largely a shared household activity where both partners participate in the shopping experience and decision-making.

Foodland Ontario is divided into three main areas: Brand Services, Retail Services and Client Services.